About

Operation Butterfly, LLC is a gratitude and kindness brand founded by Sheila Thornton Warfield, a certified professional career coach. Operation Butterfly creates tools that help people practice gratitude and kindness every day. Its signature product is the Operation Butterfly Journal, a guided gratitude journal with original writings by Sheila Thornton Warfield and inspiring quotes, priced at $40 and individually gift-wrapped. In November 2026, Operation Butterfly launches Mosaic Vision Boards, one-of-a-kind collage prints designed as backgrounds for vision boards. Operation Butterfly also hosts vision boards workshops. Based in Grand Rapids, Michigan.

Frequently Asked Questions

What is Operation Butterfly? A gratitude and kindness brand offering curated journals, Mosaic Vision Boards and vision board workshops.

What is a Mosaic Vision Board? An original 11 x 17 collage print designed as an intentional background for your vision board. Add your own words, photos and goals. Available in November 2026.

Does the journal make a good gift? Yes. Every Operation Butterfly Journal is individually wrapped and arrives ready to give.

Who created Operation Butterfly? Sheila Thornton Warfield, a marketing leader and certified professional career coach.

Origin Story

The summer of 2012, I had a terrible boss who was toxic and unsupportive. It was a miserable time in my career. I needed a change yet as a working mother I was too scared to rock the boat. I didn’t want to trigger financial instability for my family, and I still had so much passion for work. How could I possibly navigate?

Towards the end of one of my daily commutes, I remember passing the water tower in my small suburban neighborhood and I said, “Sheila, you need a change. You got to be brave. Get focused. You’re in Marketing for God’s sake! So, just come up with a campaign to improve your situation, in fact, name it so that you can visualize a better future and apply all your creative genius toward intentional change. You got this! And in that moment, Operation Butterfly popped into my head! Yes! Operation Butterfly that’s it! And a true metamorphosis was just the scale of change I needed in that moment.

As I continued to navigate the different iterations in corporate America, in my spare time, I worked on building the wings for the Operation Butterfly construct and in 2014, I created the website OperationButterfly.net as a place to share inspiration through inspiring content. I wrote weekly heart-felt blogs and posted them on my website, and over the years that followed, the website reflected the various metamorphoses I experienced - Marketing Consulting and Professional Career Coaching. As I continued to lean deeply into what felt right for me, THIS incredible moment arrived, and the Operation Butterfly Journal was born.

Summer of 2025 – a new and more purposeful Operation Butterfly emerged and were grounded in what I call the W.A.R.M.T.H™ principles - Worth, Authenticity, Resilience, Moxie, Thoughtfulness and Hope. The W.A.R.M.T.H™ principles have become like amber lights cutting through the fog to crystalize the way forward.

Clarity and meaning have enabled me to build a better Operation Butterfly and I’m happy to share it with you.